80 — Treasury (Business Finance)

Revenue is ego. Profit is sanity. Cash is reality.


What Lives Here

The enterprise’s financial picture — not personal finance (domain 30) — but the business: revenue, expenses, profit, cash flow, funding, and financial strategy.

  • P&L snapshot — revenue, expenses, and profit by month and entity
  • Cash flow — runway, burn rate, reserves
  • Revenue by stream — breakdown of income by product, client, and channel
  • Funding — investors, loans, grants, cap table
  • Financial SOPs — how you run money in the business (payroll, invoicing, reporting)
  • Financial goals — business revenue targets and the strategy to hit them

Suggested Folder Structure

80 Treasury/
├── pl-snapshot.md                ← Monthly P&L by entity (updated monthly)
├── cash-flow.md                  ← Runway, burn rate, cash reserves
├── revenue-streams.md            ← Income breakdown by source with trend
├── funding.md                    ← Investors, loans, cap table, terms
├── financial-goals.md            ← Annual targets, progress, strategy
└── sops/
    ├── payroll.md                ← How payroll is run (frequency, tools, process)
    ├── invoicing.md              ← How invoices are created, sent, and tracked
    └── monthly-close.md          ← Monthly financial review process

Zeus’s Note

Domain 30 is personal finance. This domain is the business. Mixing them is how entrepreneurs end up confused about whether they’re profitable.

The P&L snapshot is updated monthly — not by me, but by my CFO/bookkeeper. My job is to read it and ask questions. The cash flow file answers the only question that actually matters: how long can we operate if revenue stops tomorrow?

The revenue streams breakdown was the most clarifying document I’ve built. Seeing income by source showed me which products were subsidizing which — and which channels I should double down on.